Report On Navy Market Available From IMA
International Maritime Associates (IMA), a Washington, D.C.- based management consulting firm, has published an extensive report entitled "U.S. Navy Shipbuilding Program: Market Opportunities and Contracting Requirements." IMA's objective has been to produce a tightly written, practical, thoroughly professional reference document.
Under one cover is a wide range of highly pertinent marketing information: Navy programs planned or in progress; the Navy organization; how programs are developed; the process of ship acquisition; special features of Department of Defense contracting; and points of marketing contact.
The 200-plus page report is designed for top management use. It was prepared by professionals experienced in the Navy market.
Market opportunities are identified, marketing actions are suggested. Forms used to enter the Navy market and backup details are included in five appendices. The first of four quarterly updates has been published recently. The updates are designed to convey changes that occur in program direction and composition.
The report, including updates, is available for $380 by writing James R. McCaul, president, International Maritime Associates, Inc., 1800 K Street, N.W., Washington, D.C. 20006 or for further information,